Blog

Are you sure you want Zoella to mention your charity?

Unless you’ve been hibernating for a few years, or you are not in the target demographic group, you’ll know all about YouTube superstars like Zoella (@ZoZeeBo), her boyfriend Alfie, and @pewdiepie and their extraordinary power to influence and attract ‘the youth of today’. Seems you don’t have to be on TV or make music to be a celebrity any more. YouTube, Instagram and Twitter are all you need to build up a following, along with an insatiable appetite to post videos, photos…

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Is fundraising getting better?

Cars got better. You no longer need to pull the choke to start a car on a cold morning. Or even turn a big handle on the front (what did that do?). And you don’t need to take a full tool-kit on a long journey for when you break down. Listening to music on the move got better. No more carrying the ghetto-blaster on your shoulder, annoying the neighbourhood with your mix tapes. That’s how it works – we make progress and move on,…

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A slender USP is still a USP

I watched an interview with the guy from GoPro, the video camera company that has just been valued at $10bn or thereabouts. What impressed me is that somehow in a highly competitive field his business (a) identified their own space in it, and (b) owned it. Imagine how much there is to go wrong when you’re manufacturing highly technical video cameras with hundreds of components, that are intended to be used underwater, in snow and in the desert. It would…

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What CRM vendors really mean

“The club can announce that agreement has been mutually reached with head coach Andre Villas-Boas for the termination of his services,” said a Spurs statement. Agreement? Mutual? Of course not – he was fired! But for whatever reason the club and coach feel the need to “manage the truth” with euphemism and sugar-coating. Who knew that CRM system vendors, in their own way, may be proponents of similarly euphemistic language and sugar-coating too? Well they are – I know because…

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Lies, Damned Lies and Assumptions

If I asked you to name the  most visited website in the US who would you guess? Facebook, Google, Amazon? Well the answer is Yahoo – I suspect for many people that might be followed by a Yah who? Some people might have a vague recollection of Yahoo from back in the 1990s but its not a company that gets the amount of media coverage enjoyed by Facebook, Google and Twitter. More of a shock would be the 5th most…

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Not so random acts of kindness

You know how disruptive technologies come along and change the way we do things? Like when the iPod transformed  the way people listened to music, or how Google  made “remembering stuff” a forgotten art? Every now and then you get a similarly “disruptive” approach to customer service that is refreshing, and makes old models of service look outdated. I’ve experienced a couple recently.

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The joy of “no”

It’s rare that you get a clean slate in your working life – but with a new job or a new business you can break free of unnecessary complexity and live a bit more simply. All it takes is learning to say one little word – the ability to say “no”. Setting up FB2 has given us the chance to use the word quite often, and we love it!

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Three things I’ve learned this week

It’s the end of week 2 and FB2 is gathering speed. What have I learned, or been reminded of? 1. People in charities are happy to share their experience. We’re asking people to tell us what they think of our new fundraising database system. Why should they help us? Because by and large charities are happy to contribute to the success of the sector, not just their own cause. So they’re signing up to share their experience and give us…

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Creating a roadmap for a Supporter Journey

Sounds obvious but it really helps to have a clear picture of what you want to achieve. I had the pleasure of working with a Danish charity this week who asked me whether they could track and manage supporter journeys in their ProgressCRM donor database.

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Clear view

We love this view. That’s all. The photo is by Steve Dunleavy and is reproduced here, slightly cropped, under the Creative Commons License.

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